PAXTON DOBBINS RESUME
Comprehensive Version
October 2023 - Present
DIGITAL MEDIA STRATEGIST : COX MEDIA GROUP
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Sent hot leads to sellers, resulting in significant new business deals totaling $112K.
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Transformed abstract digital concepts into client-facing and internal slide presentations, flashcards, and one-sheets to enhance sales efficiency and clarity.
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Created a comprehensive yearlong calendar for digital sales initiatives, streamlining planning and execution for continuous growth.
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Conducted biweekly GUAC and Talk sessions with expert guest speakers, improving sellers' knowledge in creative, video production, gaming, website creation, and SEO.
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Launched and managed a biweekly Tampa Digital Newsletter and developed a robust SharePoint portal, providing valuable resources and updates for the sales team.
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Designed engaging memes and innovative email campaigns that generated quick sales, including $15K in 15 minutes, and improved overall prospecting methods.
MEDIA CONSULTANT: COX MEDIA GROUP
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Prospect for new business by conducting extensive company research, cold calling, and creating new partnership opportunities.
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Managed several high profile accounts including Ballard Designs, Craft Body Scan, and Geo’s Fine Wine and Champagne.
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Create customized digital and radio marketing strategies for each client to maximize their marketing budgets while highlighting their products/services in creative ways.
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Maintain up-to-date knowledge of all of Cox Media Group’s products and digital/broadcast platforms.
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Collaborate with other departments, including creative, digital, promotions, events, billing, and production to ensure the success of each client’s campaign or overall marketing strategy.
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Conduct initial customer needs analysis to determine client goals and develop a plan to achieve those goals.
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Present proposals to key decision makers and illustrate the benefits and ROI for suggested digital and broadcast platforms.
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Partner with clients to strengthen their understanding of digital media and how it works in terms of increasing share and market growth.
June 2022 - October 2023
July 2021 - May 2022
PRODUCTION INTERN: IMG NEW MEDIA
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Conceptualize, pitch, report, shoot, and edit video content for UGA Athletics, resulting in thousands of views across social media platforms.
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Collaborate with a 22-member production team to produce high-quality video content that engages and inspires audiences.
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Apply knowledge of camera settings, lighting, and framing techniques to artistically capture the athletes' actions and enhance storytelling.
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Engage in post-production tasks such as condensing and arranging footage, color correcting, and exporting in various social media formats using Premiere Pro
August 2019Â - May 2021
MULTIMEDIA INTERN: SEACREST STUDIOS
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Direct live conversations as an on-air radio personality in a fully functioning New Media Studio,
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Operate radio equipment, utilizing Broadcast Software International (BSI) and VoxPro digital audio editing system, to produce high-quality radio broadcasts.
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Prepare insightful questions and interview high-profile celebrities during their philanthropic visits, providing a unique and engaging experience for patients.
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Connect with children patients, ages 3-16, through teaching them about radio, recording greetings, and playing games, bringing a sense of joy and entertainment to the hospital environment.
April 2020 - October 2020
DIRECTOR OF MARKETING: PHYLLIS COLLINS LAW
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Develop and execute global social media strategy across LinkedIn, Twitter, Instagram, and Facebook, resulting in a 20% increase in social media followers and a 25% increase in engagement.
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Create and publish 3+ daily forms of multimedia content, including photography, videography, editing, and graphic design, to showcase the company's products and services.
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Utilize Hootsuite marketing software to organize and plan weekly content on all social media platforms, ensuring optimal reach and engagement with the target audience.
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Design and distribute email marketing campaigns using Constant Contact software to promote company events, new product launches, and other marketing initiatives, resulting in a 15% increase in email open rates.
May 2021 - May 2022
WAITRESS: PALOMA PARK
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Provided exceptional customer service by consistently delivering prompt and attentive service to all guests
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Excelled in fast-paced environments, efficiently serving up to 250 guests per shift while maintaining a high level of quality
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Expertly upsold premium alcohol brands, menu items, and desserts, resulting in increased revenue, while optimizing table-turns to maximize customer satisfaction and business profitability.
July 2021 - May 2022
BRAND AMBASSADOR: LONG DRINK
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Strategize and implement impactful brand marketing initiatives by distributing samples on-site and off-site, leading to increased brand recognition and product sales
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Collaborate with regional and marketing managers to develop innovative marketing strategies and tactics, resulting in expanded brand reach and customer engagement
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Leverage personal social media platforms to create compelling brand content and effectively promote the brand to a wider audience
January 2018 - August 2019
MARKETING INTERN: STORIBLOGS
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Collaborated with executive management to develop and implement targeted business strategies aimed at capturing UGA clubs and Greek Life
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Demonstrated creative leadership by spearheading the redesign of the brand identity, including the creation of a new logo, brand colors, and mission statement
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Conceptualized and produced high-quality video advertisements achieving exceptional online engagement and conversions
January 2018 - August 2019
NEW MEMBER CHAIR ASSISTANT: ALPHA OMICRON PI
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Coordinated and executed a successful new member retreat and bid day event alongside the new member educator, resulting in an increase in member retention and satisfaction
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Provided exemplary mentorship and guidance to new sorority members by delivering educational resources and facilitating their integration into the organization
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Maintained the integrity of the organization's standards and ritual by ensuring adherence among new members
January 2018 - May 2018
CREATIVE COMMITTEE MEMBER: CURE
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Proven experience in driving successful marketing campaigns as an active member of the Creative Committee, resulting in increased event attendance and fundraising for hospitals in Africa.
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Created eye-catching promotions by painting the UGA bus stop square and the UGA Bookstore to generate buzz and increase attendance for the "Spring Shag" event.
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Supported recruitment initiatives, resulting in a 20% increase in members who shared our philanthropic vision
January 2020 - May 2020
VIDEO JOURNALIST: THE RED & BLACK
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Engaged a wide audience of nearly 45,000 students and staff by creating compelling content.
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Collaborated with a team of contributors, chief editor, and desk advisor to generate fresh ideas and deliver high-quality stories.
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Produced weekly video content that showcased important news and events in Athens, GA
January 2020 - May 2020
EXECUTIVE LEADERSHIP -Â SOCIAL MEDIA:
INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS
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Strives to help students achieve proper professionalism while communicating in a business environment
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Produce relevant, intriguing content for all social media channels
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Demonstrate leadership qualities by collaborating with the executive board to plan organizational operations
November 2021
2021 IRTS Multicultural Career Workshop Conferee
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Selected out of 1,000+ students to become 1 of 300 conferees for a three-day workshop to learn and network with professionals of the media industry through a series of engaging panels, featured speakers, and Q&A sessions
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Attended comprehensive seminars about both the business and creative side of the media industry
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Learned from industry leaders from companies such as NBCUniversal, ViacomCBS, Instagram, FOX, TikTok, and many more
October 2020 - December 2020
VIDEO EDITOR:Â THE UNIVERSITY OF GEORGIA DANCE DEPARTMENT
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Condensed 4+ hours of footage into an engaging 12-minute video compilation.
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Utilize iMovie software to reorder and fine-tune the content to achieve logical sequencing and smooth running of the content.
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Pursued perfection in post-production by meticulously incorporating feedback from the Producer and Product Managers, resulting in a high-quality final product that exceeded expectations